Dunkin’ Donuts is offering a very unique marketing campaign to bring in the new year. They have launched a contest on their Facebook Page¬†asking their customers to take photos and videos wishing everyone a happy new year. The innovative part of the contest is that the winning photos and videos will be displayed on a billboard in Times Square during the New Year’s festivities.

The contest launched this morning and is a great way for the brand to engage with their followers and reward them for engaging with Dunkin’ Donuts.

Image courtesy of Dunkin’ Donuts’ Facebook Page