It is no surprise that some of the most watched videos on YouTube are ones of cute babies. Evian capitalized on this baby craze in 2009 starting their YouTube Channel Evian Babies. The video attached has received over 65 Million views and was one of several videos put out by Evian on this YouTube Marketing Channel. Evian was very smart and calculated in their approach to these campaigns. They made YouTube commercials utilizing keywords that people search every day like “Cute Baby”. They spent their time creating entertaining, cute, hilarious videos that don’t have a whole lot to do with water, they do however, carry the brand’s image and slogan. ¬†With the total amount of impressions of all these videos approaching 1 Billion, it’s safe to say they did a great job with this. I mean who doesn’t love roller skating babies?!