How to write blog posts for SEO

Good blog posts will positively affect your SEO rank, therefore, keep these tips top of mind while writing your blog posts! After reading this article, you will learn how to write blog posts for SEO.

  • Write with your audience queries in mind
  • Write in an informal voice that is easy to read
  • Use titles, headlines, and lists to call out relevant content
  • Support your discussion by linking to reputable sources
  • Optimize SEO by adding titles, keywords, and descriptions
  • Deliver real value by writing enough words to clearly deliver your message
  • Incorporate visual aids like infographics, videos, and photos
  • State a clear and specific call to action at the end of your post
  • Allow interactive features like comment sections
  • Markup your site reusing your keywords in titles, headers, and the paragraphs


 

Our Gmail/Go Daddy blog has 118,547 views. For a blog, it is not uncommon. In comparison, there are others whose blog articles’ attract millions of views. Notably, this one article is responsible for over half of all page views on our site.  The entire Brandrevive site is hundreds of pages. How come then does this single page account for the majority of traffic on our site? Because people usually visit only the resourceful one or two pages of your site and no more.

 

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Users will not waste their time with irrelevant content. Yes, that means most of your pages are passed over or not considered at all. Expect your site may go unvisited, especially when you don’t know how to write blog posts for SEO. Go easy on yourself and be realistic with your expectations. And like in our case chance may be a single blog be the reason for the majority of traffic to your site years later. And do celebrate when you rank on the first page of the search results. Arriving at the first page is a feat!

chart (4)The only way to hook peoples attention, have them use/search, and then revisit your site is by having resource packed materials available. Whether it is guides, videos, webinars, photos, blogs or banners all these types of content support the performance of your site. No visitor will stay on a page that is worthless. That’s why the task of web designers, bloggers, and copywriters is to engage their target audiences and follow how to write blog posts using SEO best practices.

Average time per page


 

So you want to know how to write blog posts for SEO. SEO is a misunderstood but influential acronym. Congratulations for starting a blog, and using it to deliver messages to your audience. Well done you have the first part of search engine marketing down. Writing is fundamental to being found online. We know first hand that the web space can be intimidating for inexperienced users. Take a moment just to breathe. Remember your website was built with the goal to grow your business not cause you unneeded migraines.

I promise writing regular blog posts is not technical. Just begin and don’t be stopped by procrastination.  It is okay to feel intimidated at first… imagine if you could approach the writing task instead as a journal assignment. Could you simplify your writing by thinking of it as a tool to learn, grow, and document your progress? A blog also is a means to record and track your business. Always remember to keep in mind your audience and what they potentially are searching. And go for it, create resources to answer your clients’ questions.

After working with hundreds of clients, we have noticed a pattern. You all have web related problems that seem too challenging to resolve yourself. And many of you rather focus on your business, not your websites performance. That’s normal, and actually, it makes sense. Who has time in our already overextended lives to run their business activities and write blog posts for SEO? Maybe this is your or someone you know, if so maybe it’s time to focus on learning this skill? Search engine optimization has been trending for some time now. And for a good reason. SEO works despite paid alternatives like AdWords.

Because most consumers today begin searching for products and services using the search engines. Why would you not try to reach the search ranking page? Attracting audiences organically as opposed to paying is the more cost-effective option. Unlike paid search, email marketing, or social media marketing SEO is the strategy with some practice you can implement yourself. And it will pay back huge dividends.

 Writing About What Matters

Finally, the only way to achieve repeat use of your site is by writing great pages. That means following the writing tips listed to optimize your writing for the search engines and audience. As well as keeping in mind who you’re writing for and why. The blogging task is more like focused creative writing, and not at all like writing college term papers. Imagine blogging instead as a channel for speaking with a friend or capturing your thoughts. You will notice that our article is visited on average for over seven minutes. Try speaking of facts and ideas for that long. No one will care. Try doing anything for seven minutes, and you’ll understand how attention is a premium. If you learn to write blog posts for SEO, you can better your chance of reaching the results page and your customer’s attention.

Unless of course what you’re speaking about is relevant, entertaining and to the point. Good blog articles all begin with answering real problems. So, Our GoDaddy Gmail Email Post is terrific. People care about our topic. Notice in the comments section how people are still asking questions years later. Write content for your blog with the goal being it be useful, concise, and informative.

In our article, we succeeded not because we tried to impress with big words, insignificant details, or complex ideas. Instead, we choose to write about a topic which is relevant even three years later. Though we did not write about a complicated topic, our easy to use article was a guide people needed but did not exist. It was purposeful content. The article was not a glorified self-promotion but instead a resource for small website owners.

What do you think about these suggestions, have any of these worked for you? Are there other strategies not mentioned you’d like us to know or you believe would help other small website owners?

Our next article will show you how to use the Yoast WordPress plugin to make sure your keywords are on par with your content. Stay tuned!